What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference

Product ID: 9426762

Details

Brand
L'Oreal Paris
Color
8.5A Champagne
Item Form
Gel
Package Information
Bottle
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E for lasting shine

💧No-drip gel formula for precise application

£25

Duties & taxes included

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Sold byAmazon GibraltarDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Champagne Blonde Perfection That Lasts – Because Your Hair Deserves the Spotlight

COMPLETE AT HOME KIT - Includes everything you need—color gel, developer crème, gloves, and instructions—for a flawless DIY experience.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage every time.
ALL HAIR TYPES WELCOME - Formulated to deliver rich color and gray coverage on every hair type.
SALON QUALITY CONDITIONING - Infused with Shine Protect Conditioner featuring UV filters and Vitamin E for silky, resilient hair.

L'Oreal Paris Superior Preference Permanent Hair Color in Champagne Blonde 8.5A delivers rich, fade-defying color with up to 9 weeks of radiant shine. Its no-drip gel formula allows precise application while conditioning ingredients like Vitamin E and UV filters protect and enhance hair vibrancy. Suitable for all hair types, this complete at-home kit offers gray coverage and salon-quality results with a luxurious, luminous finish.

Specifications

ASIN	B00006JN4H
Best Sellers Rank	#160 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	8.5A Champagne Blonde
Container Type	Bottle
Customer Reviews	4.5 out of 5 stars 58,700 Reviews
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Weight	0.01 kg
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172533
Material Features	Biodegradable
Material Type Free	Alcohol Free
Model Number	071249253236
Number of Items	1
Package Information	Bottle
Product Benefits	Conditioning, Hair Coloring
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Color	All Hair Colors
UPC	071249253236
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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£25