Demi Liqui-Creme 5-Minute Express Toner | Blend & Enhance Gray Hair | Strengthens, Protects, Nourishes | Ammonia Free | For Added Shine & Custom Shades | For Lightening & Highlights

I’ve purchased this Demi semi permanent toner 12 times. The color is spot on and when used with developer, 10 it comes out to be the right type of icy white silver! Great shine definitely highly recommend you started the route and work your way down to the ends. I left the toner on for more than longer, but really wanted to saturate my hair with this color. For me and my hair type, non-damaging and terrific price point. Really hard to find this color in normal beauty stores and or Sally’s, so grateful they always have it stocked on Amazon.

Worked great on my bleached hair except for my ends which absorbed too much toner.after washing it a few times it was fine!

Nice for covering up brassiness. The grey is a bit on the darker side so it did darken my platinum hair but im sure it will wash out after awhile.

Used it today so I can’t attest to longevity but with that being said it’s the best neutral white toner I have ever used. No blue or purple tones, and not cool enough to pull green after applying to yellow hair. Yes my hair was butter yellow before. So beautiful and pleasant smelling. I used 10 volume developer and half the bottle. Couldn’t be more pleased.

I’m on the hunt for the perfect toner for my platinum blonde hair. while this left my hair in amazing condition it also left it very gray for up to five washes after using.

The color shown is supposed to turn out a white shade... my hair is literally GREY. I had very pale blonde hair that needed some toning and figured this would be perfect to get that white shade i've been chasing... I was so wrong. Incredibly disappointed about how grey this turned out. I hope it fades a bit :(

Ok you guys, I have been bleaching and toning my hair at home for years, and this toner is SO BOMB. I wish so bad I had taken a before pic, because I try not to damage my hair too bad at this point and I only lift to a level 7-8, and it’s a light, awful chuckie orange right after bleaching. Because of my toner experience I know I can neutralize most of that orange and yellow out with a few treatments. Manic panic ultra violet Ann’s conditioner, a quick extra bleach bath and some shimmer lights cool beige. But I decided to give this a try and let me tell you it CUT THRU THAT ORANGE LIKE BUTTA. Like instantly it was a gorgeous silvery violet with a touch of Sandy beige which is exactly what I love. I mixed amethyst and silver 50/50 with a 5 volume developer. I found my new favorite toner and I’m so impressed with the performance. Get it. And also, it didn’t damage my hair. I did apply k18 after and a protein treatment which I always do, but I forgot to put olaplex in my lightener this time and after toning with this, I could run my fingers through my hair. Very very good product

Gave more of a blonde hue to my siver that keeps growing in and provided more even color as post partial highlight to let greys grow in naturally nedds tonor for homogenous look.