Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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Very Dark Brown

Product ID: 47950504

Details

Brand
It's Pure
Colour
Very Dark
Hair type
All
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌿Certified Organic Soil Assoc.

🧴Ammonia & Paraben Free Formula

🇬🇧UK-Blended Fair Trade Herbs

£34

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Description

🌿 Elevate your hair game with nature’s purest dark brown glow!

HAIR HEALTH BOOST - Henna-based dye enhances shine and volume while restoring dry, damaged hair.
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free, vibrant color.
GENTLE YET EFFECTIVE - Ammonia, PPD, and paraben-free formula ideal for sensitive skin and allergy-prone scalps.
ETHICAL SUSTAINABLE - Vegan, cruelty-free, and crafted with fair trade herbs grown on organic farms.
CUSTOMIZABLE COLOR EXPERIENCE - Unique very dark brown shade adapts to your natural hair tone for a personalized look.

It's Pure Organic Herbal Hair Dye in Very Dark Brown is a premium, Soil Association certified organic powder dye blended in the UK from fair trade herbs. This vegan, ammonia- and paraben-free formula delivers a demi-permanent, customizable dark brown color that enhances shine and volume without damaging hair. Suitable for all hair and skin types, it’s the perfect natural alternative for those seeking vibrant, healthy hair with ethical integrity.

Specifications

ASIN	B01EX1DNCS
ASIN	B01EX1DNCS
Benefits	Shine Enhancing
Best Sellers Rank	1,934 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Very Dark Brown
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	3.8 3.8 out of 5 stars (585)
Customer reviews	3.8 3.8 out of 5 stars (585)
Full Cure Time	24 Hours
Guaranteed software updates until	unknown
Hair Color Permanence	Demi-Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item Weight	141 Grams
Item model number	E0634
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0623
Material Features	Gluten Free, Natural, Organic
Material Type Free	Ammonia Free, Paraben Free, Paratoluenediamine Free
Model Number	E0634
Number of Items	1
Package Dimensions	14.8 x 7.2 x 5.7 cm; 141 g
Recommended Uses For Product	Darkening hairs (blonde to medium brown or gray)
Suitable Hair Colour	Dark Brown
Unit Count	110.0 gram

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£34

Duties & taxes included

In stock

Sold byAmazon GibraltarDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Gibraltar.

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TrustScore 4.5 | 7,300+ reviews

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